Articles

Abstract

The author analyzes the transitivity of modern thinking and culture, based on three main points: 1) transition from the understanding of the «culture of transition» and «about to be» — to the idea of «post- thinking»; 2) emergence and approval of the transmedia narrative as the main methodology of the modern entertainment industry, which promotes the emergence of a diffuse identity and is based on the attitudes of «expanding reality» and «programmable experience»; 3) accelerated virtualization in the field of culture and education, which took place against the background of social isolation during the COVID-19 pandemic and in connection with it, and led to an increase in the processes caused by the spread of transmedia and associated with the «disappearance of illusion», dual profanation and transparent identity.